4K Ultra HD, which could be the next big thing in video, is undergoing a few growing pains. Streaming 4K media requires a heck of a lot of bandwidth and that’s a huge problem. Netflix recommends that users have a steady 25Mbps broadband connection for 4K streaming. For this reason, there’s been a frantic rush to improve compression technologies to facilitate Ultra HD streaming.


As first reported by the BBC, a company by the name of V-Nova is ready to introduce a groundbreaking compression technology that can reduce the amount of bandwidth needed for 4K streaming from 25Mpbs to 7-8Mpbs. The technology partly uses the multi-core processors in today’s televisions and mobile devices to help process 4K imagery. This could be exactly what the doctor ordered. Despite the rapid decline in prices of Ultra HD TVs, consumer adoption of the super-hi-def sets have been sluggish.


V-Nova has already garnered the support of 20 large telecoms, broadcast and IT companies, however there are other obstacles to 4K adoption. To begin with, Ultra HD content isn’t in abundant supply. Also, many broadcasters don’t have the necessary infrastructure needed to support 4K media. V-Nova’s tech will begin rolling out in the United States and in Europe this summer. If successful it could find itself at the vanguard of the 4K era.

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