As reported by Advanced Television, DirecTV is on track to launch live 4K sports programming in early 2016. DirecTV is currently working out the kinks as they’re testing out the transmission of the Ultra-HD content prior to its launch next year.

 

DirecTV’s Phil Goswitz, SVP of Video & Space Communications stated at a recent TranSPORT conference in New York that the satellite TV giant has enough capacity to launch 50 UHD channels today. And, contrary to popular belief, technological challenges aren’t what’s holding back 4K video. Instead, it’s the lack of content.

 

Goswitz was quoted as saying: ” I think technology throughout the entire ecosystem is ready. But I think content is king; the plane is ready to take off and there is no king on board. So we are moving into working with partners who are enthusiastic about it and we are bringing our cheque-books. Forty per cent of people are going to have UHD TVs coming out of Christmas and they are going to be looking for something to watch. Our goal is to have them tuned to DirecTV and have as much linear live content, especially sports content, as soon as possible.”

 

DirecTV already has a 4K on demand service which it launched in November of 2014. The company also launched 2 satellites in May to facilitate the broadcast of UHD video. While no definitive date has been given as to when DirecTV plans to launch the live 4K service, Goswitz has confirmed that it will launch early 2016.

 

 

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