Hot on the heels of Netflix announcing a $10 rate increase, Amazon’s announced that users can now subscribe to their video service without signing up for a yearly Amazon Prime membership. Amazon Prime costs $99/year. With the subscription users get free 2-day shipping, and access to thousands of Amazon’s music and streaming video choices. However, if you don’t want all of these perks you can now order Amazon’s video service for $8.99 per month.


If you do want the benefits of Prime, but don’t want to pay the yearly $99 fee, a $10.99 monthly fee will get you all of Prime’s benefits. If you do the math, the yearly fee is still the better deal, but the $10.99/month makes it more palatable for some.


This isn’t the first time Amazon’s dabbled in offering a monthly fee for their video service. In March, Sprint customers were able to pay a $11 monthly fee for Prime video and have it added to their cell phone bill. As of today it appears that everyone can now enjoy the monthly payment option.


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