The feud between Amazon and Google is heating up and unfortunately it’s the consumer that will suffer the most. Google has decided to pull YouTube from Amazon’s FireTV and Echo Show devices citing that “the use of its video service on Amazon’s devices violates its terms of service.”

 

According to a YouTube spokesperson – “We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.”

 

Amazon’s Echo Show may be the device that’s hurt the most by this recent spat. The Echo Show is a video based Alexa smart device and unfortunately for the Show, YouTube is the reigning king of online video. Whether you need a how-to instructional video or you just want to check out silly cat vids, YouTube is the internets prime source for video content. Back in September, Google pulled the YouTube app from the Show, but a workaround allowed users to access YouTube via a web browser. Google is now putting an end to that as well.

This conflict between Amazon and Google has been festering for a while. Both internet giants are in a heated struggle for your living room. Not long after Amazon dazzled everyone with their virtual voice assistant Alexa, Google brought their own smart speaker to the market – the Google Home. Also, Amazon hasn’t been friendly to Google streaming devices. Google’s Chromecast devices have yet to find a home on Amazon’s site. When Amazon’s FireTV first launched, YouTube was conspicuously missing.

 

As the back and forth bickering between both continues it seems that consumers are the ones that will do the most suffering. The Echo Show as of now, has zero YouTube access. Owners of Fire TV will see a notification indicating that YouTube will no longer be supported as of January 1, 2018. Lets hope these two internet giants can hash it out before then.

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