Kenmore is a name one usually associates with appliances. That may not be the case anymore. Last month, Sears began rolling out their own brand of TVs under the Kenmore name.

 

On the surface, these don’t appear to be the most feature rich TVs, but they are competitively priced. Sears has launched two lines under the Kenmore moniker. The standard Hi-Def TVs will simply be known as Kenmore HDTV. The 4K models will be branded as Kenmore Elite UHDTV.

 

Sears tepidly began rolling out the 4K models last month online. Last week they finally started appearing on store shelves. The UHD line will come in 50-inch, 55-inch, and 65-inch screen sizes priced at $750, $900 and $1,500 respectively. Key features of the 4K models include dynamic back-lighting, Dolby Digital Plus audio, and Smooth Motion 120 which brings clarity to fast moving scenes.

 

The Kenmore HDTV line will come in 32-inch, 40-inch, and 50-inch sizes. All three will be competitive priced at $200, $300, and $400 respectively. The Kenmore HDTV line is pretty light on features with Sears only highlighting their five picture modes: standard, dynamic, game, movie, and user.

 

Both the Kenmore HDTV and the Kenmore Elite UHDTV lines are available on Sears’ web site and in stores.

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